Taylor Swift’s concert movie, Taylor Swift: The Eras Tour, pulled in a whopping $39M domestically. It’s the seven biggest opening of 2023/
The movie earned $2.8 million from Thursday previews across 2,700 theaters. Swift surprised us all by moving up the opening from Friday to Thursday, making the excitement kick in a bit earlier.
The film, capturing Swift’s immensely successful Eras concert tour, is anticipated to rake in between $100 million and $125 million during its opening weekend. The inclusion of Thursday showtimes and the massive excitement generated by the premiere, featuring a surprise appearance by Beyoncé, might propel the debut even further.
Taylor Swift: The Eras Tour will debut in 3,850 theatres throughout North America, as well as 4,150 locations in over 90 countries. The worldwide release might bring in $30 million to $50 million, placing the total cost of the worldwide debut at $150 million to $175 million.
The film is unique in that it is not distributed by a major studio. Swift met with Hollywood studios before deciding to distribute the film with the support of AMC, the world’s largest theatre network (it also plays in non-AMC locations).
