MAPPA Faces Backlash Over Plans to Match Quality of Kyoto Animation and Ufotable

mappa faces backlash

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Manabu Otsuka, MAPPA’s representative director, faces backlash from anime fans after claiming that he aspires to match the quality of KyoAni and Ufotable.

MAPPA, known for producing popular anime series like Attack on Titan and Jujutsu Kaisen, has garnered attention for improper working conditions of studio’s animators. Its aspiration to achieve the level of quality associated with acclaimed studios like Kyoto Animation and ufotable has led to increased demands from anime fans for improved working conditions.

Otsuka recently laid out the studio’s strategy, “It’s quite difficult to catch up with Kyoto Animation and ufotable in a short period of time… so, I thought about how I could participate in the race with the top studios in the shortest time possible by producing a lot and gaining experience while maintaining top quality.”

However, fans were quick to point out that MAPPA won’t be able to reach the same level of excellence as KyoAni or ufotable in the anime industry if the studio continues subjecting its employees to demanding schedules and poor working conditions.

MAPPA seems to be facing challenges in satisfying its audience. Jujutsu Kaisen fans were vocal in their criticism of the animation quality in Season 2, Episode 14. Hokuto Sadamoto, an animator who contributed to the episode, issued a sincere apology to the series fan base after his involvement was disclosed online. However, viewers directed their dissatisfaction at MAPPA as a whole, rather than solely at the animation team.

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