The mega-producer behind Blumhouse production Jason Blum, admits it was “too risky” to keep the release date for Exorcist: Believer against Taylor Swift concert movie.
Blum told Entertainment Weekly, despite the “amazing” chance to launch the new move on Friday, October 13, he “bowed” to Swift after she revealed the surprise Eras Tour concert documentary for the same day.
“We had this amazing Friday the 13th in October, which is the single best day to release a scary movie,” Blum said. “Obviously, we moved off that [date] and we bowed our head to Taylor Swift.”
He continued, “It was too risky to see if ‘Exorswift’ was going to take or not. People will still have the Exorswift opportunity, so maybe we got to have our cake and eat it too.”
The Exorcist: Believer isn’t the only movie that has backed out of the October 13 release date due to Swift’s presence. Bleecker Street has rescheduled Meg Ryan’s romantic comedy What Happens Later until November 3.
Taylor Swift concert movie will release in thousands of theatres across the world, documenting Swift’s sold-out performance at SoFi Stadium in Inglewood, California. The film is distributed by AMC but will be screened in their and all other exhibitors’ theatres, as well as in premium formats such as IMAX and Dolby Cinema.